The above picture is of a Real Estate Brokerage in the 1900′s.

Today  we reflect on the ever changing Real Estateenvironment and in particular: the marketing of homes.

Gone are the days of newspaper and magazine print marketing. Within the  real estate industry we have seen many printed media outlets close their doors.At one time, prior to our most recent change in the real estate market a buyer could search  for a home in numerous magazines dedicated to real estate. These magazines were glossy, hip, chic and trendy. Sadly many of these magazines have gone.

Many Real Estate Brokerages continue to  promote their offerings in local newspapers. The major difference today, in the 21st century these magazines and newspapers have gone on-line. They are visible worldwide. The world suddenly has gotton much smaller.

This is reflected in the methods used to  market homes. (more…)